Western Melbourne Group have yet to reveal the megabucks investors behind their successful A-League bid, and they may not do so.
Big-promising A-League entrants Western Melbourne Group have made no secret of their ambition to set new benchmarks for Australian football.
They're building a multimillion-dollar football-only stadium in Tarneit using their own funds.
They've looking at marquees at the level of Italian World Cup winner Alessandro Del Piero.
And they're hoping to challenge for the title in season one with the benefit of big-name recruitment and an experienced coach.
But one question remains: who are they and where is the money coming from?
Ex-Socceroo Steve Horvat has acted as bid spokesman and interim football boss.
Football entrepreneur and player agent Lou Sticca has provided the football nous, with KPMG partner Maurice Bisetto providing the financial acumen.
There's also a bevy of people working on the bid, and now building the club, at Wyndham Council.
Council director of deals Kate Roffey said the local government body was satisfied with their bone fides, as FFA must also have been after awarding them a licence.
"We won't go into who directly who it is but they are Australian-based investors," she said.
"We did an exceptional amount of due diligence to make sure we were very confident that the invested money behind the group was good, solid, Australian money invested in the A-League concept.
"It's up to them as individuals and family groups and other owners (if they want to go public). Western Melbourne Group are our partners and who's behind them we don't need to reveal."
The Sydney Morning Herald reported the group had agreed to pay $19 million cash up front for the A-League licence compared with $13 million by Macarthur South-West Sydney.
Horvat denied paying that amount, less, or more.
"We haven't paid $19 million. I don't know where that figure has come from," he said.
"I'm not going to talk about licence fees. I just won't talk about it."