Swedish side AIK swapped young mascots for old during the weekend game against Gefle.
Instead of asking the young footballers to accompany the players onto the pitch, the Swedish club invited their oldest members to lead them out.
Leading the side out was Stockholm resident and longtime AIK supporter Lennart Johansson, former president of UEFA, in an effort to promote ticket sales to senior members of the community with discounts and free shuttle buses to and from retirement homes
"There are a lot of us who have lived with AIK all of our lives but who can't, for various reasons, get to the stadium these days," Johansson said.
"That doesn't mean that we care less about the club. Maybe just that we have a little bit more difficulty travelling and moving around.”
Ake Jigstedt, at 96 years of age, is the oldest living AIK member and was moved by the token.
"This is a very classy gesture. I am touched," he said.
"I have been with the association since 1936 and I think this is something special."
AIK went on to win the game 1-0.