France great and former Newcastle and Tottenham star David Ginola wants to challenge Sepp Blatter for the FIFA presidency in a campaign backed by a bookmaker.
M&C Saatchi PR, acting on behalf of Irish bookmaker Paddy Power, told The Associated Press that Ginola will launch his campaign in London on Saturday (AEDT).
Ginola has until 29 January to prove to FIFA he has played an "active role" in football for two of the last five years, while showing he has the support of five national associations.
The election will take place in May at the FIFA Congress.
Three other people have declared an interest in the job — FIFA Vice President Prince Ali Bin Al Hussein of Jordan, former FIFA official Jerome Champagne and former Chile football leader Harold Mayne-Nicholls.