FFA TV good to go, says Golden Generation


The response to the proposal that Football Federation Australia manage their own content and create a ‘FFA TV’ OTT streaming service has been gathering momentum, according to co-founder of The Golden Generation lobby group, Craig Moore.

The Golden Generation, which was established by the group of Socceroos who played at the 2006 FIFA World Cup, is an independent group advocating on securing the future of the game.  

“Since we raised this as a possibility on a TV talk show, and released our discussion paper on Making the Most of Our Biggest Asset last month, we have been really encouraged by the feedback from the local football community in support of it, as well as hearing from a variety of providers who can actually do it," Moore said.

“It’s not as if the FFA TV concept is something out-of-the-ordinary.

“Anyone with kids knows that they’re born with the internet in their hands, and are fully accustomed to getting entertainment on any screen. 

“We get that it can be an alarming prospect for the business model of the traditional broadcasters and they may downplay the idea of it, but the facts are that football fans want to see more quality content at their fingertips, and at times they want to see it. 

“The idea of ‘FFA TV’ may be a disruptor locally, but it’s not internationally.” 

With their wide web of international networks across a number of countries, The Golden Generation have been contacted by a large number of OTT providers. 

Moore said that he and other co-founders have heard from include the likes of Cluch, DAZN, Dugout, Grabyo, Eleven Sports, Pixellot, Singular.Live, Spalk TV as well as local players such as LIGR and Optus. 

“These organisations have the technology and the know-how. They’re not starting from scratch because they’re already doing it in sport elsewhere,” Moore said. 

“The OTT market is getting bigger everyday and we see the likes of Netflix, Amazon Prime, YouTube, Apple TV+, as well as legacy companies such as Disney and Warner, all investing in OTT capability. 

Moore said that the worldwide trend is for legacy pay TV services such as Fox Sports, which has been the FFA’s broadcast partner for 15 years, to invest only in what they see as ‘tier 1’ sports. 

“In Australia, it seems they don’t see football as tier 1," he said.

“As we always say, they’re entitled to their opinion, but they are wrong. We are not a tier 2 sport. 

“We offer competition – or ‘content’ - from grassroots to elite, from local to national and international, from age five to adult, men and women. There is something for everyone, and we cover every demographic of consumer who plays, watches and loves our game.” 

The Golden Generation’s discussion paper also proposes that access to an OTT FFA TV should be included in the registration fee for junior players as a means of giving something back to the game.  

“In some states, for every little kid who plays, more than $100 of their registration fee is split between their local Association, their state federation and FFA. We’d like to see them get something in return.”

Source AAP