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Commonwealth Bank to invest 'millions of dollars' into women's and grassroots football

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Commonwealth Bank and Football Australia have announced a four-year partnership that will see "millions of dollars" invested into elite women’s football and grassroots initiatives around the country.

The agreement that begins in August of this year will see CBA become the official naming partner of the Matildas, Junior Matildas and Young Matildas as well as the official bank of both the Matildas and Socceroos. 

The bank will also become a partner of the MiniRoos program - a football program for children aged 4 to 11.

While no official figure was released, CBA says the deal means that the bank is the largest supporter of women's sport in the country, as it has been sponsoring women's cricket for over 20 years. 

“We look forward to working with Football Australia to ensure every girl and boy playing in a community club with a goal to play at an elite level has the same access and support to achieve their dream," said Commonwealth Bank CEO Matt Comyn.

“The Matildas have been one of the great success stories of Australian sport in recent years as the women’s game has grown in stature and importance at home and around the globe.

"We are delighted to partner with Football Australia in not only supporting the Matildas in their quest for World Cup glory, but equally as important, supporting the future growth and development of the game across all levels.”

Football Australia CEO James Johnson says the deal will help the sport achieve the goals it set out in their 15-year vision and strategic agenda. 

“This partnership is a wonderful representation of our bold new vision for the sport coming to life and the new trajectory of Australian football," Johnson said via a statement.

"We are proud to welcome Commonwealth Bank, one of Australia’s most iconic companies, to the football family as we embark, together, on this exciting journey of transformation towards becoming the centre of women’s football in the Asia-Pacific.

Source SBS The World Game