FC Utrecht manager Jan Wouters has called on the club's supporters to help his side record a victory over struggling Excelsior when the two meet in Friday's (Saturday AEDT) Eredivisie clash.
Excelsior sits 17th having lost four of its last five league games, with a 2-1 win over Roda JC their only points during that period.
That run means
Wouters saw his side beaten 3-1 at Heracles Almelo last time out and wants a win against Excelsior to help keep them from being dragged into a potential relegation battle.
"A win is all that counts against Excelsior," he said.
"That's why the motto is 'win against Excelsior'. That's the only thing to do.
"Given our position in the rankings, we must win. That means we must start the game full of effort and put a lot of pressure on the ball."
Wouters then issued a rallying cry to the Utrecht fans ahead of the match.
He said: "I therefore call on the public in the Galgenwaard to stand behind us. That way, we can really use the home advantage.
"At this stage of the competition we must see the public and players whip each other up.
"The match against Excelsior is perhaps the most significant match so far."
In the race for the title, Ajax will be looking to build on its 2-0 victory over fellow challenger PSV Eindhoven last weekend as it aims to overtake AZ Alkmaar at the Eredivisie summit.
"Heracles are a team that can and want to play football," he said.
"I have seen a lot of them in action at home and there they play fantastic football. They always play combination football with few long balls and lots of movement."
PSV is now five points behind the league leader following its defeat at Ajax and former
"PSV played exactly like they did under previous coach
"It's a real shame and a missed opportunity for PSV. It's fair to say they are out of the title race now. They simply lack the true desire to win the league title. They only have themselves to blame."
Everyone involved with PSV will clearly feel differently about their title prospects and will be hoping to close the gap with a win over relegation-threatened VVV-Venlo on Saturday (Sunday AEDT).
Third-placed FC Twente also plays on Saturday (Sunday AEDT) as it entertains Roda JC with Heerenveen and NAC Breda travelling to FC Groningen and Feyenoord respectively.
League-leader AZ Alkmaar is in action on Sunday (Monday AEDT) away to seventh-placed Vitesse Arnhem while NEC Breda hosts bottom of the table De Graafschap.