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Football Federation Australia has signed a deal with global sports promoters IMG to market the A-League overseas.
19 Jun 2017 - 2:55 PM  UPDATED 19 Jun 2017 - 2:55 PM

Football Federation Australia hopes global exposure of the A-League will increase under a new international media rights deal with management giants IMG.

The six-year deal allows IMG to take the Australian domestic competition - and selected Socceroos matches - to overseas markets and will replace an agreement with Lagardere Sports.

It's another piece in the puzzle of the code's coverage, which includes Fox Sports and the Ten Network domestically.

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The A-League was shown in 125 territories last year, according to the FFA, which has set it sights on boosting viewership in China, Japan, South Korea, Indonesia, the United States and United Kingdom.

“Australian football has never been seen by more people around the world. This deal with IMG provides more funds to invest in the game and will help to enhance the reputation of the A-League and W-League, and our national teams around the world,”  FFA CEO David Gallop said.

IMG, best known as a fashion model representative agency, has previously struck deals to help expand coverage of the NFL, Bundesliga, Eredivisie, America's Cup, UEFA tournaments and e-sports events into new markets.

The company owns Sport 24, an in-flight and cruise channel broadcasting 24-hour sports.

The W-League, FFA Cup and selected Matildas' matches also come under FFA's deal with IMG.

“Football in Australia is continuing to enjoy an upward curve in terms of quality and interest from around the world with many players from more established leagues now playing their trade in the A-League," Chris Guinness, Senior Vice President, IMG Media, Asia said.

"We are delighted to have entered into this new partnership with the FFA, amidst very strong interest, and are looking forward to helping them grow media coverage and awareness of Australian football.”

Earlier this month, Fox Sports announced an arrangement with the FFA to live simulcast its coverage of Saturday night A-League matches - and all finals matches - on Ten's One channel from next season.