Leader FC Twente saw its perfect start to the new Eredivisie season come to a crashing halt as it slumped to a 1-0 defeat at reigning champion Ajax.
Twente had won all six of its league matches prior to this but saw its lead at the top of the standings trimmed as
Ajax's win saw it close to within three points of its beaten opponent, while second-placed Vitesse Arnhem also profited as it moved to within a point of the summit with a 2-1 win at FC Utrecht.
The visitor took the lead through
Feyenoord is fourth, two points shy of Ajax, after a 5-1 thumping of NEC Nijmegen.
ADO Den Haag remained in seventh place after a battling 3-3 draw at Heracles Almelo.
The referee pointed to the spot again in the 29th minute to allow Overtoom to pull Heracles level for the second time, while the host went in front in the 32nd minute when Ninos Gouriye fired home.
The excitement died down after that breathless passage of play, but there was still a twist to come as Holla popped up with his second in the 73rd minute to ensure it finished all even.
In the day's final game, Heerenveen picked up its first win of the season with a 2-0 victory over NAC Breda,