VideoNEW
Podcasts
Blogs
Football clubs of the six most important European leagues are for the first time earning more than 500 million euros ($634.71 million) in shirt sponsoring this season, a study shows.
The clubs from the English, Spanish, Italian, German, French and Dutch leagues are earning a total of 522 million euros ($662.64 million) from shirt sponsoring deals, according to the study by research and consultancy company Sport+Markt.
Its annual European Jersey Report shows that the 20 teams of England's Premier League top the earnings with 148.7 million euros ($188.74 million), followed by Germany's 18 Bundesliga clubs on 119.8 million euros ($152.06 million).
Spain's Barcelona has the most lucrative shirt sponsorship deal, worth 30 million euros ($38.08 million) with Qatar Foundation, followed by Manchester United (AON) and Liverpool (Standard Chartered) on 25 million euros ($31.74 million).
Real Madrid (bwin) and Bayern Munich (Deutsche Telekom), on 23 million euros each ($29.2 million), are next on the list, the figures show.
The study is the result of the Cologne-based company's own research and expertise, with figures not taking into account any possible bonus payments.
Primera Division
Messi committed to Barca
Barcelona may have only just lifted the Primera Division trophy for this season but star playmaker
2012-2013 Champions
TWG presents the world's best club football teams, the ones that have secured title glory anyway, for season 2012-2013.
0 Comments
   RSS  Podcast |
Monty Halls' Great Irish Escape (DVD)
Marine biologist, Monty, studies whales and dolphins off the spectacular west coast of Ireland.
East to West (DVD)
A fresh perspective on the birth of civilisation in the Near and Middle East and its dynamic influence on the West.
