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FFA makes commercial appointment

20 December 2013-SBS

FFA's new man ... Luke Bould will head Commercial Partnerships (Getty)

Football Federation Australia has announced the appointment of Luke Bould as its new Head of Commercial Partnerships.

Bould joins FFA as football enjoys a period of unprecedented growth and popularity, with landmark events including the 2014 FIFA World Cup and the AFC Asian Cup Australia 2015 on the horizon.

He has spent the past six years as Head of Commercial Marketing for Cricket Australia and has overseen strong growth in revenues across sponsorship, licensing, venue media, hospitality and digital.

FFA CEO David Gallop said Bould was a key appointment at a time when football has moved into the mainstream of Australia’s sporting landscape.

“Luke is a great acquisition for FFA, bringing many fine personal and professional attributes to this role,” said Gallop. “Importantly, Luke has a track record ideally suited to our needs and brings a wealth of experience from his time with another national sports body.

“I’m delighted that Luke sees his future is taking football to the next level in our commercial partnerships.

“He’s a well-known figure in the sports market and should quickly settle in the new surroundings.”

Bould has thanked FFA for the confidence shown in appointing him to a crucial role in the organisation.

“Like everyone working in professional sport in Australia, I’ve watched the growth trajectory of football with great interest, in particular the emergence of the Hyundai A-League and enduring strength of the Socceroos and Matildas in terms of brand and universal appeal,” said Bould.

“I’m very excited to have the opportunity to join the FFA team and help build on the strong commercial foundations for the national governing body. It’s a game whose time has come.”

Bould will commence his role with FFA in early February.

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