FIFA trying to minimise stadium 'no shows'

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10 October 2012-PA Sport

FIFA has vowed to keep empty seats to a "strict minimum" at the the next World Cup.

This year's London Olympics and European championships in Poland and Ukraine were both dogged by no-shows in arenas that were meant to be sold out.

FIFA admits it is impossible to eradicate the problem completely but is confident it will have systems in place at Brazil 2014 to avoid similar embarrassment.

Speaking at the Leaders in Football conference at Stamford Bridge, FIFA's marketing director Thierry Weil said: "Empty seats is always a huge topic.

"We are implementing new initiatives, we are implementing new resale platforms.

"There will always be no-shows - as we call it - in the ticketing world, people who, last minute, will not come to the stadium for certain reasons.

"But we will do our maximum to reduce that to a strict minimum."

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