Liverpool manager Brendan Rodgers is confident his side can compete against the English Premier League big guns without an out-and-out goalscorer.
The Reds have not had a striker who can consistently deliver in front of goal since they sold
Missed chances were the main cause of the team's eighth-placed finish last season as it failed to capitalise on the dominance it had over teams, particularly at home.
Champion Manchester City, the visitor to Anfield on Sunday (1.00am Monday AEST), have an embarrassment of riches on the forward line with the likes of
Manchester United has new £24 million ($36 million) signing
"It is no good having a goalscorer scoring 30 goals and no-one else scores - I've always been against that theory," said the Reds boss.
"You are going to need upwards of 70-odd goals to be up around the Champions League [places].
"For me it is a team ethic.
"If you can get your centre-halves scoring five goals that will always add and then you are looking at your full-backs doing a bit more.
"It is a team responsibility, not just one player. You bring in one striker who can score you goals, which is great, but it's not good for the team if the rest don't score.
"For us it is trying to have players in different areas of the field who can cause a problem.
"But equally important is that at the other end you are not conceding goals.
"I think we have shown, apart from last week (in the 3-0 defeat at West Brom) when the game was broken when we went down to 10 men, that we have a good mindset and been strong this year."
Last season Liverpool hit the post or crossbar more than 30 times and missed seven of 11 penalties.
Rodgers said that could not be allowed to happen again and he had drummed into his squad it had to be sharper in front of goal - although Borini looks like he still has some work to do after firing against a post with only the goalkeeper to beat in the 1-0 Europa League play-off win at Hearts.
"I told the players this year you can't blame referees and crossbars, you have to be clinical, you have to be ruthless," added the Northern Irishman.
"We will always create enough chances but even if we don't, if there are only one or two chances as in big games it is tight as defences are harder to break down, when you do get those chances you have to put them away.
"It is something I have reinforced since I came in here: it really is about ruthless simplicity.
"When you get chances you have to take them but I believe I have a number of players who can score goals.
"We just have to make sure we keep arriving in the areas and not get disappointed.
"It might be goalless for 90 minutes and come in the last minute but you have to keep going and keep pushing and wait for that moment to come and when it comes you have to exploit it."
English Premier League champion Manchester United will start the 2013-2014 season at League Cup winner Swansea City before facing Chelsea and Liverpool.