Liverpool managing director
"I think it's reputation because of what happened last season," he said.
"I am not surprised by the reaction because we all feel he is a bit of target.
"But if we are going to treat people because of something they do on the pitch then we should treat everybody equally.
"I am not saying that anyone in particular is targeting him, what I am saying is if there is going to be a debate - whether it's a media debate or other - then it has been to be a fair one about everybody and not about
Ayre echoed the views of Rodgers by pointing out Suarez has probably been denied more penalties than he has won.
"If you look from the start of this season, or perhaps the end of last season through to last weekend, I think it is fair to say Luis hasn't had the luck of the draw really in terms of decisions," he told
"It was proven on many occasions that he was denied what he should have been given - hopefully that changes as the season goes on.
"I just feel his style of play, the way he kind of nips in and out, he's just a target for tackles and defenders if you like.
"The most important thing is it doesn't affect Luis, he just turns it on each week and puts himself out there and he will keep going and that is what we need from him."
English Premier League
Brazilian midfielder Fernandinho has confirmed he wants to join Manchester City.