Newcastle United boss
Pardew admitted he and his players had been hurt by owner
"It's one of those business decision that you can't get your head around at times as a football person.
"I made a point of saying that the same sign should go up, not a new one, the same sign, 'St James' Park', and I'm absolutely overjoyed with that."
The news came after Newcastle's initial announcement that it had agreed a four-year deal with Wonga to become its lead commercial sponsor, an agreement which will see the Magpies wear the company's logo on their shirts from next season and which includes an investment of £1.5 million ($2.35 million) in the club's Academy and the Newcastle United Foundation Enterprise Scheme.
But in a move which came as something of a surprise, Newcastle left it to its new sponsor to reveal that it had also bought the naming rights.
A spokesman for Wonga said: "We listened over the last three days and we saw what really matters to the fans.
"Football is an emotional sport and it is obviously really important to them. We listened to what they wanted and that is why we did it."
Fans who were just starting to come to terms with his unique style of ownership after seeing him preside over the Magpies' return to the top flight, accused him of riding roughshod over the club's history and tradition.
Llambias said: "We are delighted to have our new sponsor as of next year, and the fans have got
"We have always said that was always a commercial stream that we would like to take and we have achieved that, so we are absolutely delighted."
However, while most fans were pleased to see the end of another controversial period in the club's recent history, some were less than impressed with the identity of the new sponsor.
Wonga has recently been criticised for the interest rates it charges, although the company insists it is misleading to calculate annual percentage rates for what are short-term loans.
He said: "It's a clever move and clearly has been done in part to deflect some of the criticism of the business they have agreed the sponsorship with.
"The fans will be over the moon that the name will be back to what it's always been.
"But there will be mixed emotions on the subject as it's a sad indictment of today's society that a company like that is doing so well."
He said: "I'm appalled and sickened that they would sign a deal with a legal loan shark.
"We see the devastating consequences of people getting into financial difficulty and we spend a lot of money each year helping people who are in debt through companies like this.
"It's a sad indictment of the profit-at-any-price culture at Newcastle United.
"We are fighting hard to tackle legal and illegal loan sharking and having a company like this right across the city on every football shirt that's sold undermines all our work."
He said: "A city like Newcastle and the region should not have any ties with an organisation like Wonga.
"This business makes profits off the back of deprived people who are desperate and who are the most vulnerable in society.
"It's an absolute outrage and I now won't set foot into the stadium."
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