Twenty-four years after opening, the Sydney Football Stadium is getting a new name.
The venue will now be called the Allianz Stadium after a partnership with the insurance company announced on Wednesday.
Sydney Cricket Ground (SCG) Trust Chief Executive Jamie Barkley said the move would help fund venue upgrades and live concerts at the stadium.
"The Trust will now accelerate plans to upgrade facilities for the benefit of fans," a statement from Barkley read.
"Allianz Stadium will offer a new dining level and food court on level three with works already underway in the Nick Shehadie Stand to provide improved facilities."
If the World Cup was decided by ticket sales, Australia would finish fifth with Australians holding about 50,000 tickets for the showpiece event starting in June in Brazil.