Football fans around the globe were treated to the first global live streamed Facebook event from Australia on SBS's The World Game Facebook page.
Facebook Australia has partnered with World Cup official football broadcaster SBS and ex-Socceroos striker and SBS football analyst David Zdrilic to interview newly announced World Cup Socceroos squad members James Holland, Adam Taggart and Jason Davidson, live for fans across Australia and the globe, so they can ask their heroes questions before they leave our shores for the 2014 FIFA World Cup in Brazil next month.
Watch a replay of the first facebook live Q&A with the trio of Socceroos from inside their World Cup camp on the Central Coast of New South Wales.
Of the 1.2 billion people who are on Facebook, some 500 million are FOOTBALL fans and in Australia alone there are 3.4 million fans of the world game.
Among all types of content, sport can be considered the most inherently social, whether it is live at a game, at a sports bar or on Facebook, it brings people together.
According to Facebook Australia's Managing Director William Easton, Facebook is seeing more and more people join the conversations about sport and athletic events year over year, continuing to give athletes unprecedented access to their fans.
"This is a unique opportunity for Facebook's 12 million Australian users and 3.4 million soccer fans to get close to the Socceroos and ask them the burning questions ahead of the World Cup," Easton said.
This World Cup is likely to be the biggest social media event the world has ever seen, and SBS will be harnessing all the buzz across Facebook throughout the event.
"Connecting the Socceroos with their fans through Facebook is an important first step in our coverage of the World Cup, and we're delighted to be bringing another unique event to Australia for the first time," Toby Forage, Executive Producer for SBS Sport Online, said.
"We have a strong history in broadcasting the World Cup, being the first network in Australia to bring every match of the tournament to televisions across the nation live, back in 1990. Our partnership with Facebook further strengthens our history, and also brings Facebook's audience to the carnival with us."
"The Socceroos are embarking on an exciting adventure to take on the world's best football teams in Brazil," said Football Federation Australia CEO David Gallop. "The Socceroos can unite all Australians like no other National sporting team and meaningful interaction with football fans is a huge part of our mission," Gallop said.
FACEBOOK FUN FACTS
• The majority of Aussie football fans are young: 35 per cent of them are between 18-24, and 26 per cent are between 25-34
• Aussie women are almost as interested in the sport as men: 54 per cent of fans are male, and 46 per cent are female
• Aussie football fans tend to be highly connected and on the move: 73 per cent of them were on Facebook every day of a recent week
• They are also highly active on Facebook: Compared to the average person on Facebook, Aussie football fans post 1.7 times more photos, send 2.7 times more messages, post 1.8 times more updates, upload 2.5 times more videos and make 2.2 times more comments