The deal with Dairy Australia sees the high profile football event launch the company's new campaign nationally.
Soon to depart Melbourne Victory Managing Director Richard Wilson said the club was thrilled with Dairy Australia's support of the club, in particular the support of the game against Liverpool.
"The excitement and buzz around this game at a sold-out Melbourne Cricket Ground is already huge and our players, coaches, staff and fans can't wait to be apart of this historic occasion," Wilson said.
Victiory players Archie Thompson, Mark Milligan, Mitch Nichols, Connor Pain and goalkeeper Nathan Coe will miss the marquee match-up against Liverpool after they departed for South Korea for the East Asian Cup, which starts on Saturday night.
Liverpool named a strong touring party for its trip Down Under, with captain Steven Gerrard and star striker Luis Suarez among them.
Socceroos goalkeeper Brad Jones gives the Reds a local flavour with the squad due to arrive in Melbourne at midnight on Sunday.