Football Federation Australia and Hyundai have revealed the winning design of the Hyundai A-League Champion's Trophy competition. With only a few weeks left until the Final Series begins on Friday, February 10, every player and fan can now visualise and dream of the trophy that their club captain could hold aloft on Grand Final Day, Sunday March 5th.
With so many iconic Football trophies in existence around the world, from the FA Cup to the World Cup, it was decided that design agency D3 broke the mould with their concept and best captured the 'New Football" spirit of the sport in Australia.
The winning design was chosen based on the votes of thousands of fans across the country, as well an exclusive panel of expert judges.
John O'Neill, Chief Executive Officer, Football Federation Australia commented, "All the designs we received were of the highest standard and thanks must go out to each of the five agencies for the time, effort and creativity they put into their submissions. In the end, the panel of judges felt the D3 design would best reflected the brand values of 'New Football’ and could easily become intrinsically and enduringly linked with the Hyundai A-League."
"The aim has always been to develop a trophy that is both prestigious and enduring, but also differentiates the Hyundai A-league competition from the other sports. We have a new national league and we feel it is important to re-define the conventional view of a trophy to reflect this."
Clive Solari of D3 design explained, "We wanted our trophy concept to embody the historical significance of sport in a contemporary design. So we looked to history to see how great achievements have been rewarded across all types of games for thousands of years."
"The winners of the world's original sporting competition, the Olympic Games, were presented with a laurel wreath on their heads. We used this model as a basis for a unique, cutting-edge design - our trophy is a modern and versatile translation of the wreath. The winners can hold it above their heads as a symbol of success and the design means it can easily be passed from player to player."
The Hyundai A-League trophy will be awarded to the winning team at the Grand Final (who will be referred to as the Champions).
D3 will now take their winning design into the production process, with the real-life trophy expected to be unveiled next month.
Football Federation Australia and Hyundai have revealed the winning design of the Hyundai A-League Champion's Trophy competition.