Arsenal has signed a three-year partnership with African mobile network operator Airtel for rights across five markets on the continent.
Airtel will be able to utilise official Arsenal merchandising, hospitality and content rights in
The Gunners will also support the Airtel Rising Stars football programme and provide UEFA-trained coaches to help the initiative.
Arsenal's head of global partnerships Vinai Venkatesham said: "This is the second long-term partnership arrangement to arise from the continent and we look forward to developing a number of exciting initiatives with Airtel, starting with our forthcoming tour to
"This underlines the depth of our following in
Arsenal will take on