FIFA insists it is not putting television demands ahead of players' health by having World Cup matches in Brazil kick-off in the midday heat.
Several matches at the 2014 finals will start in the early afternoon, some at
Some of the venues in
But FIFA general secretary
He told a news conference: "I can't even imagine why and how you could think we are making decisions thinking about the television and not thinking about the health of the players.
"Whatever we do is never right [for the media]. The match schedule was wrong, the kick-off times are wrong.
"The first thing we need is a good World Cup and to have a good World Cup we must make sure we have the best of football and to have the best of football, we need the best teams and the best game.
"Every decision we make takes into consideration the health of the players."
Valcke pointed out that the huge distances in
He added: "We have made a decision to play in all
"You have a country which is not a small country, it is a continent, where it can be two degrees and 26 degrees at the same time on the same day.
"Then you have to take these teams around the country because it was also a decision not to play in just in one region of the country but to travel all around the country to give all Brazilians the chance to enjoy England,
He said: "The history of football has shown that great players can play in all conditions. In
"You know that in difficult conditions, you can stop the game, you can cool down, and have drinks. You will remember 25 years ago, the referees said it was forbidden to drink water during the matches, and now all that has been changed because we want to take care of the health of the players."
The schedule appears to favour
"The match schedule has not been organised just for
FIFA World Cup
A US man trying to dribble a football 16,000 kilometres to Brazil in time for the 2014 FIFA World Cup has died after being hit by a pickup truck on the Oregon Coast.